Benefits of Blogging: 3 Reasons This Content Marketing Style Will Help Your Business
When we all come out of this pandemic fog, the companies that will still be standing are the ones that are currently marketing — and the ones that recognize the benefits of blogging right now.
Marketing isn’t sleazy or terrible when it’s done right.
Show some sympathy and acknowledge what’s going on, but also remember your customers have everyday problems that they need solved, too.
If you can help them solve a problem (without violating social distancing) who is going to be one of the first companies they visit in-person or spend money on as soon as they have it?
That’s why the benefits of maintaining your content marketing strategy should be at the top of your list right now. Blogging in particular is definitely beneficial to invest in during this time.
A few facts to sweeten the reasons to blog now:
- Organic SEO is about nearly 6x times better than paid search ads. (New Media Campaigns, 2018)
- Marketers prioritizing blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)
- Using statistics in blog posts improves customer trust. (Forbes, 2018)
Here are 3 reasons to consider the benefits of blogging now:
1. Blogging Means Ongoing Marketing
Blogging connects people to your brand in the best possible way — they were looking for an answer, and you gave it to them — for free!
When you consistently blog, the efforts aren’t always seen right away. Sure, you may see a spike in web traffic upon posting and promoting, but it requires time for good posts to do their thing.
It takes six months for individual blog posts to reach the peak of climbing the Google ranks. So if you start now, you can start ranking at a prime time when much of this initial pandemic shock will be wearing off.
That means you’ll be standing out from your competition that may have scaled back while things were “slow” and not as fruitful.
Plus, it’s a lot cheaper than buying ads in uncertain times. Blogs stay online and active for as long as your site is up and running. No need to renew an ad campaign. Your blog does the marketing for you — 24/7.
2. You’ve Got a Captive Audience
Right now, more than ever, folks are Googling EVERYTHING.
Including how to cut their own hair — *cringe*.
A few weeks back, daily searches went up from 3.5 to 5 BILLION Google searches!
This is why now is the time to hop on the blog train and ride it for as long as you can. You’ve got a captive audience who will read your how-to guides and dive into your blog archives.
But the content has to be SEO optimized. Longer content does better, too. In fact, deep-dive posts generate 9x more leads than short ones. Listicles are good, but don’t make those your go-to with every single post.
Look over your current content to see where you need to fill in the gaps. Check out the questions customers are asking on social media.
Then, blog about it. I bet you’ll see your positive ROI much more quickly if you invest it in a regular blogging strategy over a clickable ad.
3. Build Trust Among Your Fans
Any good relationship is built on trust.
When you create regular, free content for your audience to consume, you start to build a bond. You become their go-to source if you provide reliable information. Do this by using other sources and statistics to back up what you’re saying.
People love stats. They love numbers and proof.
Show them where your sources come from, and it will make you appear as an authority in what you’re talking about — especially if the stats and sources are good ones.
Trust in a brand is the second most frequently cited reason for buying decision-making, according to PwC’s 2018 Consumer Insights Survey.
See what I did there?
Now is the Time to Fold in Blogging into Your Brand Marketing Strategy
If you rely on print ads, it’s time to switch your focus. Traditional media is dying and closing up shop left and right.
Same goes for digital advertising, too.
Some social media platforms — like Twitter — are up in usage, but analysts expected a 20% drop in March’s paid advertising revenue. Facebook seems to be trending that way, too.
Organic reach — AKA high-quality SEO blog content — can help you get in front of your customers without spending a single penny. You can hit the first page of Google without ever talking to a sales rep. It all starts with your blog and being patient enough to reap the benefits of blogging.
As long as you’re creative, innovative, and open to creating consistent content for your loyal customers, blogging can benefit your company now and in the future.